Beauty

12 Companies Leading The Way In The Beauty Industry

Beauty Industry at The Accessorized Life

Companies In The Beauty Industry

The makeup industry is constantly growing and expanding. As the art of makeup becomes more innovative smaller companies are feeling the need to compare…And why shouldn’t they right? Smaller makeup brands are going toe to toe with professional makeup companies. They’re also giving them a run for their money, but the professional brands are stepping their game up too. Here are 12 companies that are leading the way in the beauty industry.

1. Maybelline

Beauty Industry at The Accessorized Life

Photo Credit: Maybelline

Maybelline is one of the oldest most adored makeup brands in the world. It’s a product that’s used by professionals and can be found in any drugstore, target, or beauty product store. Maybelline has a ton of new makeup out right now. They’re one of the top competitors in the makeup industry, which is not easy for older brands. The fact that they can keep up definitely proves their forwardness in the beauty industry.

2. L’Oreal

Beauty Industry at The Accessorized Life

Photo Credit: L’Oreal

L’Oreal is a really popular brand, because they’re not just in the makeup business. L’Oreal has amazing hair care products that are often used in professional salons. This brand is also an OG beauty brand that’s been around for quite some time now. L’oreal has also launched skincare products as well, so they’re definitely expanding. Plus they have the best lip paints out right now!

3. Clinique

Beauty Industry at The Accessorized Life

Photo Credit: The Fashion Havildar

Clinique is usually always on top, because of their quality skincare and makeup products. There’s such a wide variety of solutions, creams, concealers, and more to help you achieve and maintain healthy skin. Clinique also has a great line of perfumes that are worth giving a shot.

4. MAC

Beauty Industry at The Accessorized Life

Photo Credit: Makeup Online School

Who doesn’t know and love M.A.C?! This brand paved the way for avant garde, editorial looks in the makeup industry. This was the first studio professional line that was made available to the public to try in their own homes. M.A.C paved the way for the D.I.Y makeup enthusiast.

5. Urban Decay

Beauty Industry at The Accessorized Life

Photo Credit: debenhams.com

Urban Decay is a newer brand that’s making it’s way to the top. YouTubers rave about their products all the time. Now, you can find Urban Decay sold in stores such as Sephora, Ulta, and more!

6. Smashbox

Beauty Industry at The Accessorized Life

Photo Credit: Reddit

SmashBox is a brand that’s a bit more on the affordable side as far as makeup goes. They’re also branching out with a really cute line of primers and toners to try before applying your make up.

7. ColourPop

Beauty Industry at The Accessorized Life

Photo Credit: Bloglovin’

Colourpop is also a newer brand on the rise. Their lip products are really amazing, the liners, lipsticks, and glosses, are all long lasting and vibrant. They also have some of the best eyeshadows ever! This is a brand to definitely look out for.

8. NYX

Beauty Industry at The Accessorized Life

Photo Credit: NYX

NYX is paving the way for makeup brands that are cheaper in cost, but can compare with top companies such as M.A.C. All of their beauty products are comparable to expensive professional brands, and some are actually better.

9. E.L.F

Beauty Industry at The Accessorized Life

Photo Credit: Vegan Beauty Review

E.l.f had a slower start into the makeup industry. It took a few people some extra time to catch on, but now e.l.f is one of the biggest makeup competitors. Their biggest competition is NYX, but e.l.f has a bomb skincare line out right now that they just launched. This line is going to really put them in the running with other brands.

10. Sonia Kashuk

Beauty Industry at The Accessorized Life

Photo Credit: The Fashion Spot

Sonia Kashuk in an amazing makeup brand found exclusively at Target. We’ve featured her products here before, because they’re amazing! Her makeup care has a creamy feel to it with a long lasting effect and soft finish.

11. Iman Makeup

Beauty Industry at The Accessorized Life

Photo Credit: Iman Cosmetics

Iman is leading as a supermodel with her very own successful makeup brand. This brand is made especially for women of color. Finding makeup for women of color can be hard….really hard actually, so Iman made a line for women of many shades. This is definitely something the beauty industry has been missing.

12. Sephora

Beauty Industry at The Accessorized Life

Photo Credit: Pinterest

Sephora is on the list, because this is just a store to buy great products. Sephora also has their own line of cosmetics as well. That’s what makes them so amazing. They know their products are so good that they don’t mind scooting over and sharing the shelf with other brands! A store that sells it’s own products and others is very innovative in the beauty industry!

Watch These Videos For More Great Makeup Brands!

BEAUTY BRANDS HAUL | ViiRDii

Video Credit: ViiRDii YouTube Channel

 

TOP 4 KOREAN BEAUTY BRANDS | soothingsista

Video Credit: SoothingSista YouTube Channel

 

Featured Photo Credit: Pinterest

Want to Accessorize your inbox?

Share:

Leave a reply

10% off of all pre-ordered items! Just type in the word accessorize at checkout to receive 10% off of your total purchase on pre-ordered items. Dismiss