12 Companies Leading The Way In The Beauty Industry
Companies In The Beauty Industry
The makeup industry is constantly growing and expanding. As the art of makeup becomes more innovative smaller companies are feeling the need to compare…And why shouldn’t they right? Smaller makeup brands are going toe to toe with professional makeup companies. They’re also giving them a run for their money, but the professional brands are stepping their game up too. Here are 12 companies that are leading the way in the beauty industry.
Maybelline is one of the oldest most adored makeup brands in the world. It’s a product that’s used by professionals and can be found in any drugstore, target, or beauty product store. Maybelline has a ton of new makeup out right now. They’re one of the top competitors in the makeup industry, which is not easy for older brands. The fact that they can keep up definitely proves their forwardness in the beauty industry.
L’Oreal is a really popular brand, because they’re not just in the makeup business. L’Oreal has amazing hair care products that are often used in professional salons. This brand is also an OG beauty brand that’s been around for quite some time now. L’oreal has also launched skincare products as well, so they’re definitely expanding. Plus they have the best lip paints out right now!
Clinique is usually always on top, because of their quality skincare and makeup products. There’s such a wide variety of solutions, creams, concealers, and more to help you achieve and maintain healthy skin. Clinique also has a great line of perfumes that are worth giving a shot.
Who doesn’t know and love M.A.C?! This brand paved the way for avant garde, editorial looks in the makeup industry. This was the first studio professional line that was made available to the public to try in their own homes. M.A.C paved the way for the D.I.Y makeup enthusiast.
5. Urban Decay
Urban Decay is a newer brand that’s making it’s way to the top. YouTubers rave about their products all the time. Now, you can find Urban Decay sold in stores such as Sephora, Ulta, and more!
SmashBox is a brand that’s a bit more on the affordable side as far as makeup goes. They’re also branching out with a really cute line of primers and toners to try before applying your make up.
Colourpop is also a newer brand on the rise. Their lip products are really amazing, the liners, lipsticks, and glosses, are all long lasting and vibrant. They also have some of the best eyeshadows ever! This is a brand to definitely look out for.
NYX is paving the way for makeup brands that are cheaper in cost, but can compare with top companies such as M.A.C. All of their beauty products are comparable to expensive professional brands, and some are actually better.
E.l.f had a slower start into the makeup industry. It took a few people some extra time to catch on, but now e.l.f is one of the biggest makeup competitors. Their biggest competition is NYX, but e.l.f has a bomb skincare line out right now that they just launched. This line is going to really put them in the running with other brands.
10. Sonia Kashuk
Sonia Kashuk in an amazing makeup brand found exclusively at Target. We’ve featured her products here before, because they’re amazing! Her makeup care has a creamy feel to it with a long lasting effect and soft finish.
11. Iman Makeup
Iman is leading as a supermodel with her very own successful makeup brand. This brand is made especially for women of color. Finding makeup for women of color can be hard….really hard actually, so Iman made a line for women of many shades. This is definitely something the beauty industry has been missing.
Sephora is on the list, because this is just a store to buy great products. Sephora also has their own line of cosmetics as well. That’s what makes them so amazing. They know their products are so good that they don’t mind scooting over and sharing the shelf with other brands! A store that sells it’s own products and others is very innovative in the beauty industry!
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